Check Your Measurements!

Almost any good sales strategy is driven by data. Whether your goal is to be the best in your industry/territory or to increase the efficiency of every department in your organisation, you’ve likely determined a measurement system to know how close you are to getting there.
Measurements and analytics are an objective way to tell how well your business is performing, but they only work if you’re using the correct benchmarks. Its essential to periodically to ensure you’re examining the right indicators for success – such as a 40 percent increase in the number of unique visitors to your homepage year over year. This can be especially necessary if you’ve been in business for a while or the focus of your operations has evolved. Writing a strategic sales plan that includes the small things, such as the details on how to revisit your corporate identity and a plan for change and to improve your measurables, can help you stay focused on your end goals and give you a greater opportunity to achieve them sooner rather than later.

Check Your Measurements!


Mervyn continues to be great support to both myself and the business in achieving our growth ambitions. We have benefited hugely from his forward thinking, guidance and energy and look forward to continuing this in the future. I would have no hesitation in recommending Mervyn and Cameron Carnegie if you have plans to scale your business.

Ian Joy , Managing Director ERG Scotland Ltd

Once we decided to source training for our Business Development and Account Management teams, we turned to Cameron Carnegie for assistance. I was initially a little apprehensive about the training taking place digitally, but Merv delivered an excellent, engaging training course really ensuring that he took time to involve each member of our team, providing them with simple tools to use going forward. I was genuinely blown-away by the improvement across all of the team and I wouldn’t hesitate to recommend Cameron Carnegie if you are looking to improve the performance of your Sales Team.

Matt Nicoll , UK Commercial Manager Swire Energy Services

"We engaged Cameron Carnegie to undertake some bespoke training to upskill the team in the areas of Sales & Account Management. The solution was tailor-made to suit our business and we are all delighted with the results which have been easy to quantify and measure. We would definitely engage Cameron Carnegie on similar assignments and would have no hesitation on recommending them."

Scott McIlwraith , General Manager - Renewable Energy Kuiper

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