Professional Services Firms. Are You Underselling Your Services?

So, Accountants and Lawyers, are you under-selling your services?
The biggest and fastest way to grow profit and cash flow is to increase your rates. Assuming costs stay the same, every £ added to fees goes straight to profit!
However before implementing a fee increase, you need to understand where you sit compared to the market. As you read this, ask yourself if you know the answer to that question?

Poor performing firms often under-sell on price. Most of this is in their heads and not the clients perception! It has a lot to do with how they both express and BELIEVE the value of their proposition and the benefits to the client. If you’re not confident and enthusiastic about the service you can deliver, you won’t sell it!

Professional Services Firms. Are You Underselling Your Services?


Mervyn continues to be great support to both myself and the business in achieving our growth ambitions. We have benefited hugely from his forward thinking, guidance and energy and look forward to continuing this in the future. I would have no hesitation in recommending Mervyn and Cameron Carnegie if you have plans to scale your business.

Ian Joy , Managing Director ERG Scotland Ltd

Once we decided to source training for our Business Development and Account Management teams, we turned to Cameron Carnegie for assistance. I was initially a little apprehensive about the training taking place digitally, but Merv delivered an excellent, engaging training course really ensuring that he took time to involve each member of our team, providing them with simple tools to use going forward. I was genuinely blown-away by the improvement across all of the team and I wouldn’t hesitate to recommend Cameron Carnegie if you are looking to improve the performance of your Sales Team.

Matt Nicoll , UK Commercial Manager Swire Energy Services

"We engaged Cameron Carnegie to undertake some bespoke training to upskill the team in the areas of Sales & Account Management. The solution was tailor-made to suit our business and we are all delighted with the results which have been easy to quantify and measure. We would definitely engage Cameron Carnegie on similar assignments and would have no hesitation on recommending them."

Scott McIlwraith , General Manager - Renewable Energy Kuiper

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