Strategically Developing Your Business. Just Like Madonna!

There is little doubt that 2020 was a particularly challenging year.

The global pandemic has created an incredibly challenging economic environment for many companies. Take a view forward and it looks like much more of the same in 2021 I’m afraid. In tough times like these its essential to focus on strong financial management with credit control procedures and financial projections a must.

However this by itself will not drive a business forward through difficult times, nor will it position it to take advantage of the opportunities that will inevitably arise.

Already many of our clients have engaged us to help develop their Sales, Business Development and Commercial teams. For many the opportunity to train and develop staff during a quieter time has been an excellent investment in the future and a reassurance to key staff members that there is life beyond a downturn. The added value of such action is not only the obvious upskilling for when the market turns, but also the Employer engagement and loyalty it builds within a firm.

However developing people by itself right now is not enough and waiting for the market to turn is simply fiddling while Rome burns. The business itself has to consider ways to grow. Is that through diversification or perhaps innovation? Can your business disrupt the status quo of another sector? Is now the time to consider how best to strategically develop your business?

We believe it is and have just completed scoping out a workshop entitled Business Planning and Strategic Development. During the session we consider the essential role HR and Finance currently plays in the running of the business, but really focus on its strategic development. We look at case studies from the likes of Tesco, Starbucks and Madonna!

Yes, Madonna. The Queen of pop is a lesson in how to strategically develop. She constantly evolves to meet new markets, hires employees smarter and more talented than herself, makes brave decisions, but ultimately plays to her strengths.

So for 2021 ask yourself this:

How can my business gain competitive advantage?
Cost? Differentiation? Innovation? Diversification?

What will make up the key elements of the Strategic Development Plan?
What sectors do we focus on? Where do we compete? What unique value do we bring? Who are the key stakeholders? How do we interact with our customers?

Then the Strategic Plan implementation
Operationalising the Strategy. Embedding the new strategy. Driving its delivery. Guiding and evaluating its effectiveness.

If you think your business would benefit from a strategic review and development consultation, or would like to take part in one of our workshops, simply give us a call. 

Strategically Developing Your Business. Just Like Madonna!


Mervyn continues to be great support to both myself and the business in achieving our growth ambitions. We have benefited hugely from his forward thinking, guidance and energy and look forward to continuing this in the future. I would have no hesitation in recommending Mervyn and Cameron Carnegie if you have plans to scale your business.

Ian Joy , Managing Director ERG Scotland Ltd

Once we decided to source training for our Business Development and Account Management teams, we turned to Cameron Carnegie for assistance. I was initially a little apprehensive about the training taking place digitally, but Merv delivered an excellent, engaging training course really ensuring that he took time to involve each member of our team, providing them with simple tools to use going forward. I was genuinely blown-away by the improvement across all of the team and I wouldn’t hesitate to recommend Cameron Carnegie if you are looking to improve the performance of your Sales Team.

Matt Nicoll , UK Commercial Manager Swire Energy Services

"We engaged Cameron Carnegie to undertake some bespoke training to upskill the team in the areas of Sales & Account Management. The solution was tailor-made to suit our business and we are all delighted with the results which have been easy to quantify and measure. We would definitely engage Cameron Carnegie on similar assignments and would have no hesitation on recommending them."

Scott McIlwraith , General Manager - Renewable Energy Kuiper

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