Your Ego's Writing Cheques Your Body Can't Cash Maverick!

“Your ego’s writing cheques your body can’t cash Maverick”… How many of us remember that line from the classic film Topgun.

This week we highlight five frequent business-to-business mistakes sales teams have to stop making if they’re going to close more deals in the coming months

Mistake No5: Making promises you can’t keep

One of the biggest B2B sales mistakes salespeople make is to overpromise in order to get a deal. Creating expectations you can’t fulfill when time comes to deliver the product or service will frustrate your customers. That will keep them from coming back for repeat business and hurt your reputation in the market.

Make it clear to your salespeople how far they can go when discussing your product with prospects.

By becoming a trusted advisor who asks questions and listens closely to what prospects have to say, you’re setting the stage for a lasting customer relationship.

Not only have you helped them clarify a problem, you’ve offered a solution to fix it.


Mervyn continues to be great support to both myself and the business in achieving our growth ambitions. We have benefited hugely from his forward thinking, guidance and energy and look forward to continuing this in the future. I would have no hesitation in recommending Mervyn and Cameron Carnegie if you have plans to scale your business.

Ian Joy , Managing Director ERG Scotland Ltd

Once we decided to source training for our Business Development and Account Management teams, we turned to Cameron Carnegie for assistance. I was initially a little apprehensive about the training taking place digitally, but Merv delivered an excellent, engaging training course really ensuring that he took time to involve each member of our team, providing them with simple tools to use going forward. I was genuinely blown-away by the improvement across all of the team and I wouldn’t hesitate to recommend Cameron Carnegie if you are looking to improve the performance of your Sales Team.

Matt Nicoll , UK Commercial Manager Swire Energy Services

"We engaged Cameron Carnegie to undertake some bespoke training to upskill the team in the areas of Sales & Account Management. The solution was tailor-made to suit our business and we are all delighted with the results which have been easy to quantify and measure. We would definitely engage Cameron Carnegie on similar assignments and would have no hesitation on recommending them."

Scott McIlwraith , General Manager - Renewable Energy Kuiper

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