Marketing That Gets Results
Marketing has always played a key role in achieving overall company objectives. CEOs across all industries are increasingly determined to get more from marketing - and to measure the results.
In this environment, marketers face several key questions:
- How can we better align our marketing plans with the needs, objectives, and strategies of the overall business?
- What is the best way to capitalise on the opportunities offered by digital technologies
- How can we improve the efficiency and effectiveness of our marketing activities?
- How can we understand our "return on marketing investment" (ROMI) and adjust spend accordingly?
Our Digital Marketing Partner
Cameron Carnegie has a collaborative alliance with DigitalKOG, based in Preston, trusted experts in lead generation, a science they refer to as LEADOLOGY™. Specialists in PPC, social media, web development, creative services, and more, they have a large client base in the home improvements and events sectors.
Between us, we provide a joined-up service designed to elevate the online presences of businesses and foster their growth through the generating and conversion of high-quality leads.
DigitalKOG are exceptionally equipped to construct and implement your online strategies, taking time to grasp your business proposition and objectives so they can formulate a tailored digital marketing plan geared to capture abundant leads.
These leads will be facilitated by Cameron Carnegie, helping advance your customers through the sales funnel and stimulating them to purchase.
To find our more visit DigitalKOG online at: www.digitalkog.co.uk or get in touch direct via email: This email address is being protected from spambots. You need JavaScript enabled to view it.
DigitalKOG's Principles of LEADOLOGY™
There are five key principles of LEADOLOGY™. Principles which all members of the DigitalKOG Team embrace and which guide our every action and reaction:
1. Leads first; everything else second.
Our number one goal is always lead maximisation, everything we do is framed by that perspective.
2. Quality before quantity.
Counting lead numbers with no regard for quality is pointless. Here, quality always comes first.
3. Be data driven, not data led.
Data is important. But not as a replacement for knowledge, experience, training or gut instinct – it is a support to those things. Data does not absolve us of our accountability.
4. Test. Measure. Record. Learn. Share.
We are never at the end. Through learning and sharing, we can always go one lead better.
5. All detail matters.
Detail that lives behind the scenes often impacts just as much on leads as that which is in full view. Therefore, in LEADOLOGY™, every detail matters.
Testimonials
Ian Joy , Managing Director ERG Scotland Ltd
"Mervyn has brought a high level of engagement, professionalism and support to our business which we have not found in any other consultant. From our first meeting and throughout our association he has been extremely supportive, very pro-active and more importantly he has delivered on the goals and objectives of our project."
Elaine Sutherland Sutherlands of Portsoy
"Against a challenging project scope Mervyn really understood our requirements and provided us with a tailored service, working to profile potential acquisition targets within a tight timescale. We found in particular his constructive feedback and recommendations in guiding us towards our eventual acquisition were hugely beneficial. This pre purchase diligence work was done to a high standard, delivered on time and presented with clarity and extremely helpful insight, layered on top of excellent data. We would be delighted to work with Cameron Carnegie again and we would recommend them without reservation."
Rob Hamilton , CEO Dynamic Edge
