Sales Success In Challenging Times

Coronavirus completely changed audience and buyer behaviour and in turn that’s changing the experience that sales people need to deliver. Sales has just got even harder.

The sales experience has become the most important factor when buyers are choosing suppliers, and what constitutes a ‘great sales experience’ is fundamentally changing.

Knowing what great selling looks like in this changed world is vital for success.

Cameron Carnegie offers a broad range of Sales and Business Development consulting services that support your strategies for change and growth. We specialise in practical work sessions designed to help you develop or redirect your drive for new or increased sales.

Our services include:

  • Sales Effectiveness Analysis to identify sector opportunities for growth and ensure key stakeholders can asses those most likely to return the greatest profitability.
  • Selling Process Assessment to ensure an effective Sales process is in place and not one which acts as a barrier to growth. Ensuring all stakeholders involved in the sales process understand their role and its importance.
  • Sales Management Evaluation to support sales leaders drive team engagement and performance.
  • Salesperson Assessment to identify key strengths and weaknesses, redefine priorities if required and identify skill gaps for personal development.

Our Sales Consulting Model



  • Understand your business, sales strategy, objectives and competitive position
  • Identify your target vision
  • Assess gaps needed to reach your target vision



  • Prioritise and agree on strategies to "close the gap"
  • Define the work needed for each strategy
  • Secure buy-in
  • Finalise budgets
  • Prepare Work Plan and Timeframes



  • Establish "Success Milestones" for each initiative
  • Build key teams to develop and design solutions
  • Set key milestone reviews with Sales Team



  • Implement solutions to targeted client base. These will cover B2B, Online and development of existing client bases.



  • Evaluate results based on agreed metrics
  • Continuously assess where improvements need to be made by setting future review dates.
  • You may already know where you want to focus, or you may need our expertise to help you sort through the challenges. Either way, we will help you pinpoint the issues and work with you to develop an approach that makes sense for you.
  • Each solution to a respective challenge should be defined with a solid implementation plan. We will work with you, on an interim basis to help drive the desired change.

Key Account Management

The next 12 months are going to be incredibly difficult for most sales teams - hitting target is going to be tough. Where are the sales going to come from? Key accounts and developing revenue via existing relationships is a great place to start.

Having an effective Key Account management strategy is critical for growing and retaining revenue. It's both a defensive and aggressive strategy that looks to safeguard existing business and develop new opportunities.

In KAM, direct selling, ‘push’ activities are replaced by creating ‘demand pull’. Once the relationship has been established, growing business is about creating more opportunities through developing a wider interface with the customer.

Sales & Key Account Management

Our Account Management strategies will allow you to both retain and win new customer business and show you how to build long term account management plans that add value and build revenue.

Call 01224 021777 ext 777 or email This email address is being protected from spambots. You need JavaScript enabled to view it. to get started!

Contact Us

Sales Testimonials

Mervyn continues to be great support to both myself and the business in achieving our growth ambitions. We have benefited hugely from his forward thinking, guidance and energy and look forward to continuing this in the future. I would have no hesitation in recommending Mervyn and Cameron Carnegie if you have plans to scale your business.

Ian Joy , Managing Director ERG Scotland Ltd

Once we decided to source training for our Business Development and Account Management teams, we turned to Cameron Carnegie for assistance. I was initially a little apprehensive about the training taking place digitally, but Merv delivered an excellent, engaging training course really ensuring that he took time to involve each member of our team, providing them with simple tools to use going forward. I was genuinely blown-away by the improvement across all of the team and I wouldn’t hesitate to recommend Cameron Carnegie if you are looking to improve the performance of your Sales Team.

Matt Nicoll , UK Commercial Manager Swire Energy Services

"We engaged Cameron Carnegie to undertake some bespoke training to upskill the team in the areas of Sales & Account Management. The solution was tailor-made to suit our business and we are all delighted with the results which have been easy to quantify and measure. We would definitely engage Cameron Carnegie on similar assignments and would have no hesitation on recommending them."

Scott McIlwraith , General Manager - Renewable Energy Kuiper

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